The textile eco-score

Maison Zins has always known how to combine heritage and modernity. Through extreme attention to detail, its fidelity to its founding principles and its openness to the world and its growing constraints, it is more than ever dedicated to creating timeless products, thus asserting itself through its values of durability and quality, in the service of elegance.

Moreover, if there's one discipline that has truly captured his attention and inspired new ways of working, it's eco-design, with its aim of reducing the negative environmental impact of clothing throughout its entire lifecycle. More than just "in vogue," this pillar of the circular economy is becoming essential for addressing the need to preserve our shared resources. Since the emphasis on sustainable pieces is fundamental to the brand's identity, it was only natural that BERNARD ZINS joined the TEXHABI project, co-financed by ADEME and supported by the consulting firm Lucioles Conseil.

As French environmental labeling becomes a reality and lays the groundwork for a mandatory European eco-score, the Pants Engineer has done the math. The first step was to select 17 of its pants to put to the test using Life Cycle Assessment: their characteristics (weight, composition, country of weaving/dyeing/sewing, time spent on the sewing machine, losses during manufacturing, etc.) were scrutinized using this environmental assessment method.

Assessment before eco-design: 1686 impact points on average across the 17 items corresponds to an environmental impact more than 50% lower than the industry average ( see info bubble).

Based on this initial analysis, the team identified priority eco-design levers to further reduce the environmental impact of the seasonal collections brought to market. Consequently, it is committed to leveraging those that allow for the best 'eco-efficiency' as much as possible, both for optimizing the value chain (bringing production sites closer to the upstream supply chain, increasing the use of recycled and organic materials, co-creating with weaving partners in the French sector for wool, linen and cotton) and for utilizing their historical and exclusive fabric library: the archive fabrics from their Lens factory.

Implementing these measures is now one of their priorities.

When the spirit of the times - with increasingly high CO2 concentrations - invites us to rethink the choice of clothing not as a simple art of appearing, but as a way of taking part in the world.